Available for new projects
UX Designer &I design digital experiences that feel inevitable — the kind users never notice because they simply work. Based in Berlin. Available worldwide.
Selected Work
2025
2025
2026
2026
What I Do
Understanding users deeply before a single pixel is designed. I turn complex problems into clear design directions that your team can execute against.
Crafting interfaces that are pixel-perfect, accessible, and built to scale. From wireframe to high-fidelity prototype — with full developer handoff.
Building brand systems with soul — visual identities that feel distinctive, work everywhere, and move beautifully when they need to.
My Process
Deep-dive research — user interviews, stakeholder workshops, competitive audit, analytics review. No assumptions, only evidence.
Synthesizing findings into clear problem statements, personas, and a design strategy that maps to real business goals.
Rapid ideation to high-fidelity UI. Iterating on feedback, stress-testing edge cases, and validating with real users along the way.
Pixel-perfect handoff with design system documentation, developer specs, and motion guidance. I stay available through launch.
Trusted by forward-thinking teams
Testimonials
Zara completely transformed how we think about our product experience. She didn't just design screens — she reshaped our entire design philosophy. The Finova project delivered a 38% improvement in activation rates and our users genuinely love using it.
Working with Zara was unlike any design engagement we've had before. She asks the uncomfortable questions early — which saves you from building the wrong thing beautifully. Our brand identity is cohesive, fresh, and actually reflects who we are.
Zara has an exceptional ability to hold complexity and still ship on time. The Pulse dashboard is used by clinicians daily and the feedback has been overwhelmingly positive — "finally a medical tool that doesn't feel like it was designed in 2004."
Recognition
Honoring excellence in web design and innovation
Recognized for outstanding user interface & experience design
Curated feature by Adobe Behance editorial team
Get In Touch
Let's create something remarkable together. Whether it's a new product, a rebrand, or you're not quite sure yet — I'd love to hear from you.
hello@zaranova.design